Business Boost: Content That Converts: Build Your 30-Day Social Media System

Business Boost Workshop: Content That Converts

Hosted by Scituate Chamber of Commerce in partnership with Coastal Edge Collective

If you’re showing up on social media but not seeing results, this workshop is designed to change that.

Join us for a focused, hands-on 1-hour Business Boost session where you’ll learn how to turn your social media from inconsistent posting into a clear, repeatable system that supports real business growth.

This session builds on foundational knowledge and moves into execution—helping you create content that aligns with your business goals, connects with your audience, and drives action.

What You’ll Learn

• How to choose what to post based on your business goals and revenue
• A simple 4-post weekly framework (educate, authority, connection, conversion)
• How to use AI to generate on-brand, non-generic content
• Writing captions that capture attention and drive engagement
• How to map out a 30-day content calendar
• A batching system to stay consistent without daily stress

1-Hour Workshop Agenda

0:00 – 0:10 | Strategy First: What Should You Be Posting?
Learn how to identify your content pillars and align your posts with business growth—not just activity.

0:10 – 0:20 | The 4-Post Weekly Framework
Break down a simple structure you can follow every week to stay consistent and intentional.

0:20 – 0:30 | Using AI the Right Way
How to leverage AI tools to create content that sounds like you and supports your brand.

0:30 – 0:45 | Writing Content That Converts
Build stronger captions with clear hooks, messaging, and calls-to-action that drive results.

0:45 – 0:55 | Build Your 30-Day Content Plan
Start mapping out your content calendar during the session so you leave with a plan in place.

0:55 – 1:00 | Wrap-Up + Next Steps
Key takeaways, implementation tips, and how to continue building momentum.

Who This Is For

Local business owners, entrepreneurs, and professionals who want to:

• Stop guessing what to post
• Show up more consistently
• Use social media to support real business growth

What You’ll Leave With

• A structured approach to your content
• A 30-day plan you can build on
• Tools and frameworks you can reuse
• Clear next steps to stay consistent

This is a working session—not just a lecture—so come ready to think, plan, and start building a system you can actually maintain.